Craftmaster Furniture is a custom upholstery manufacturer based in Hiddenite, North Carolina. The company was founded over 50 years ago in the nearby town of Taylorsville, North Carolina, where the business describes furniture production as a family tradition.
Manufacturing is the company's core. Craftmaster operates over 650,000 square feet of manufacturing space and employs approximately 700 skilled associates, making it the largest private employer in Alexander County. The company states that every stitch is cut, sewn, and upholstered by hand at its North Carolina operation.
Customization is the company's stated competitive position: "Custom order is the strength of the company — our consumers can select from over 140 sofa styles, 100 accent chairs, 1000 fabric choices." The company's materials library spans more than 800 fabric choices and over 50 leather options, and the product range covers sofas, sectionals, accent chairs, and ottomans. The customer-facing tagline states the model plainly: "Designed by you. Crafted by Craftmaster."
Craftmaster sells through a network of authorized retailers rather than direct to consumers, and maintains a showroom at 2622 Uwharrie Road in High Point, North Carolina, in the High Point Market district. The corporate office and manufacturing operation are located at 221 Craftmaster Road in Hiddenite.